Out of Comfort officially launched as a new brand in the menswear scene of New Zealand on Saturday 14th of October. An eventful night held at The Anchorage Cafe in Christchurch central, a dark industrial building set the perfect scene for the brand, with the collection inspired by a New York Photographer named “Jamel Shabazz” who captured much of the late 80s early 90s scene in New York focusing particularly on the urban streets and hip hop culture.