Out of Comfort is built on the idea that challenges conformity and embraces self-expression.

Focused on a relaxed silhouette, with exaggerated accents for added finesse.

It is important to the OUT OF COMFORT brand DNA that it keeps its production roots in New Zealand, supporting local makers/tailors, suppliers, and skilled garment workers.

It is these genuine and personal experiences throughout the development process along with our design mantra “finding perfection in imperfection” that epitomises the brand and its commitment to create high quality clothing that adds value and longevity to any lifestyle.

Growing organically Out of Comfort celebrates individuals whilst adamant about deconstructing the norms of life and liberating others from the traditional mindset.

The result, being a young brand striving to create a space of creativity, substance, authenticity and ultimately finding your comfort against the grain!