Out of Comfort is built on the idea that challenges conformity and embraces self-expression.

Focused on a relaxed silhouette, with exaggerated accents for added finesse.

It is important to the OUT OF COMFORT brand DNA that it keeps its production roots in New Zealand, supporting local makers/tailors, suppliers, and skilled garment workers.

It is these genuine and personal experiences throughout the development process along with our design mantra “finding perfection in imperfection” that epitomises the brand and its commitment to create high quality clothing that adds value and longevity to any lifestyle.

Growing organically Out of Comfort celebrates individuals whilst adamant about deconstructing the norms of life and liberating others from the traditional mindset.

The result, being a young brand striving to create a space of creativity, substance, authenticity and ultimately finding your comfort against the grain!

“Inspired heavily by workwear and the idea of form follows function. Carefully considered always”

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Founder image



A Christchurch transplant from a small country town in the South Island of New Zealand, learnt to sew at the age of 5 and never looked back!

Originally studying Fashion Design in 2010 at Auckland University of Technology in New Zealand, majoring in Menswear.

Unfulfilled creatively Shannon wanted a new challenge so, a year on following her graduation, Shannon moved to London to take up an internship propelling her into the world of fashion on an international level.

Gaining huge experience overseas working for well known brands in the U.K and designing collections for London Fashion Week and New York Fashion Week. After two years in the industry her current visa at the time was coming to an end.

Shannon returned home to start “OUT OF COMFORT” – launching her menswear label in 2017 in Christchurch NZ and globally with her first runway show in Vancouver, Canada, for Vancouver Fashion Week.

” Slow fashion is the future ”

– “Founder and Creative director Shannon Thompson” –